SWOT Analysis of Red Robin with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Food and Beverages
Red Robin Yummmmmm!
Provider of Gourmet Burgers and Brews
People looking to have a casual dining experience along with drinks
Middle class and upper class working people
A casual dining restaurant that provides gourmet burgers and brews at the same place
1. Providing a niche food segment: gourmet burgers and brew together 2. Presence of a Rewards program that delights people 3. Presence in more than 450 locations 4. Availability of ‘Gift cards’ feature 5. Availability of a separate menu for kids 6. Economies of scale since the product range offered are low 7. Availability of different varieties of merchandise related to the restaurant
1. Absence of online ordering facility 2. Very narrow product range 3. Limited geographic presence compared to global competition
1. Online ordering facilities can be introduced 2. Product range can be expanded 3. Attractive deals, offers and combos may be included
1. People moving away from fast food 2. Well-established players in the market dominating market share 3. People with busy lives looking to have quick delivery
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