Red Robin SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 2137
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SWOT Analysis of Red Robin with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Red Robin

Parent Company

Red Robin

Category

Restaurants

Sector

Food and Beverages

Tagline/ Slogan

Red Robin Yummmmmm!

USP

Provider of Gourmet Burgers and Brews

STP

Segment

People looking to have a casual dining experience along with drinks

Target Group

Middle class and upper class working people

Positioning

A casual dining restaurant that provides gourmet burgers and brews at the same place

SWOT Analysis

Strengths

1. Providing a niche food segment: gourmet burgers and brew together
2. Presence of a Rewards program that delights people
3. Presence in more than 450 locations
4. Availability of ‘Gift cards’ feature
5. Availability of a separate menu for kids
6. Economies of scale since the product range offered are low
7. Availability of different varieties of merchandise related to the restaurant

Weaknesses

1. Absence of online ordering facility
2. Very narrow product range
3. Limited geographic presence compared to global competition

Opportunities

1. Online ordering facilities can be introduced
2. Product range can be expanded
3. Attractive deals, offers and combos may be included

Threats

1. People moving away from fast food
2. Well-established players in the market dominating market share
3. People with busy lives looking to have quick delivery

Competition

Competitors

1. Burger King
2. McDonalds
3. Darden Restaurants
4. Yum! Brands
5. KFC
6. Wendy’s


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