SWOT Analysis of Roy Rogers with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Food and Beverages
Roy Rogers rides again
Provides quality food with a fast, friendly service
People that prefer fast food
Middle class and upper class people
A casual dining restaurant providing fast food
1. Fast, friendly service provided to customers 2. Availability of separate menus for breakfast, lunch and dinner 3. Availability of a separate menu for kids including Fast food (including Hamburgers, Roast beef sandwiches, Fried chicken, and French fries) 4. Presence of special offers on weekends 5. Focus on quality at all 50+ locations 6. Special focus on fundraising and conduction of events
1. Limited geographic presence as compared to global fast food chains 2. Lack of differentiation in products 3. Competing with established competitors
1. Inclusion of party rooms to arrange parties and events 2. Avail advance reservation facilities 3. Creation of a kid’s pay zone to attract more kids and families
1. People moving away from fast food 2. Well-established players dominating market share 3. Many similar players in the market providing similar products
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