Roy Rogers SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 736
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SWOT Analysis of Roy Rogers with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Roy Rogers

Parent Company

Plamondon Companies

Category

Restaurants

Sector

Food and Beverages

Tagline/ Slogan

Roy Rogers rides again

USP

Provides quality food with a fast, friendly service

STP

Segment

People that prefer fast food

Target Group

Middle class and upper class people

Positioning

A casual dining restaurant providing fast food

SWOT Analysis

Strengths

1. Fast, friendly service provided to customers
2. Availability of separate menus for breakfast, lunch and dinner
3. Availability of a separate menu for kids including Fast food (including Hamburgers, Roast beef sandwiches, Fried chicken, and French fries)
4. Presence of special offers on weekends
5. Focus on quality at all 50+ locations
6. Special focus on fundraising and conduction of events

Weaknesses

1. Limited geographic presence as compared to global fast food chains
2. Lack of differentiation in products
3. Competing with established competitors

Opportunities

1. Inclusion of party rooms to arrange parties and events
2. Avail advance reservation facilities
3. Creation of a kid’s pay zone to attract more kids and families

Threats

1. People moving away from fast food
2. Well-established players dominating market share
3. Many similar players in the market providing similar products

Competition

Competitors

1. McDonalds
2. Burger King
3. Hardees


The table above concludes the Roy Rogers SWOT analysis along with its marketing and brand parameters.

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