Robek’s SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 514
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SWOT Analysis of Robek’s with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Robek’s

Parent Company

Robeks

Category

Restaurants

Sector

Food and Beverages

Tagline/ Slogan

Fruit movies healthy eats & Suck it Up

USP

Healthy on-the-go food

STP

Segment

Food and beverages for Working Adults , Youth , Students

Target Group

Sophisticated Working Adults , Youth who lead active lifestyles

Positioning

premium brand  offering Smoothies & juices

SWOT Analysis

Strengths

1. Presence in 130+ locations across the United States

2. Uniquely positioned  health food brand within rapidly growing Fast-Casual segment

3. Offer customization - Customers will be able to select produce from a “grab and go” cooler and then the juice will be made right in front of them.

4. Robeks has been at the forefront of healthy eating trends for many decades

5. Regionally a very well known brand in the US

Weaknesses

1. Fewer locations than competitors

2. Conformity among franchises is a challenge – 100% franchise model

Opportunities

1. Expand into other countries such as Europe and Developing countries in Asia where there is an increasing cognizance of the need for health foods

2. More marketing and advertising activities can boost the brand image

3. Increase Loyalty program incentives and customer engagement activities

Threats

1. Competition from several unorganized players with much lower costs

2. Threat due to economic conditions – price instability of fruits and vegetables – and consistency in quality

3. Increasing costs of operations and higher marketing overheads can reduce margins

Competition

Competitors

1. Jamba Juice

2. Squeeze

3. Juice Stop

4. Fresh Blend



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