SWOT Analysis of Sbarro with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Food and Beverages
We Don't Cut Corners
pizza restaurants that specializes in New York style pizza
Food and beverages for Working Adults , Students , kids
Pizza lovers – generally a broad category – mainly working adults and the college students
Italian-American cuisine, pizza, pasta, salads
1. Strong presence across the world with Over 1,000 locations 44 countries
2. popular for its fresh food and genuine Italian fare. 3. Multiple location types - Sbarro restaurants are located in department stores, shopping malls, airports, service areas, cinemas and college campuses
4. Sbarro’s was ranked by Pizza Today as the America’s one of the top five largest pizza chain.
1. Inconsistent experience due to wide presence across states & franchise partners, and low international presence
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