Sbarro SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1166
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SWOT Analysis of Sbarro with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sbarro

Parent Company

Sbarro

Category

Restaurants

Sector

Food and Beverages

Tagline/ Slogan

We Don't Cut Corners

USP

pizza restaurants that specializes in New York style pizza

STP

Segment

Food and beverages for Working Adults , Students , kids

Target Group

Pizza lovers – generally a broad category – mainly working adults and the college students

Positioning

Italian-American cuisine, pizza, pasta, salads

SWOT Analysis

Strengths

1. Strong presence across the world with Over 1,000 locations 44 countries

2. popular for its fresh food and genuine Italian fare.
3. Multiple location types - Sbarro restaurants are located in department stores, shopping malls, airports, service areas, cinemas and college campuses

4. Sbarro’s was ranked by Pizza Today as the America’s one of the top five largest pizza chain.

Weaknesses

1. Inconsistent experience due to wide presence across states & franchise partners, and low international presence

2. Unsustainable financial structure requiring restructuring – selective default or bankruptcy filing

Opportunities

1. Greater focus on promotional activities –create a perception of greater value for money

2. Expand aggressively in developing countries to help balance the high food & labor cost issues in developed markets

3. Tie-ups and sponsorships of events can boost the brand recognition significantly

Threats

1. Competition from standalone restaurants  with an edge through customized menu

2. Macroeconomic Factors – economic recession ,price rise of food & labor

3. High costs of operations across the country can reduce margins

Competition

Competitors

1. Panda Restaurant Group, Inc.

2. YUM Brands

3. Noble Romans Inc.



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