Showmars SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 632
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SWOT Analysis of Showmars with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Showmars

Parent Company

Showmars

Category

Restaurants

Sector

Food and Beverages

Tagline/ Slogan

Casual dining fast; Good food, fast

USP

Greek section of the menu featuring gyros, wrap and pita sandwiches and baklava

STP

Segment

Food and beverages for Families – Adults with kids

Target Group

Sophisticated , multicultural, urban young adults – who prefer taste over health – and like greek & American fare

Positioning

mix of American and Greek cuisines - concept falls somewhere between traditional quick-service and full-service - family-oriented restaurant

SWOT Analysis

Strengths

1. Restaurants generate stronger sales per store than other fast-casual chains.

2. High variety in menu results in Less susceptibility to loss of sales due to competitors.

3. High demand and popularity among Americans from all ethnic backgrounds.

4. Known for emphasis on variety in food, fresh ingredients, good value, and speedy service

5. Constant innovation on the menu front keeps customers

6. High control few of the stores are considered franchises

Weaknesses

1. Limited presence as the brand is present in a few locations
2. Low advertising spend on mainstream media

Opportunities

1. Can expand menu options available to include healthy / calorie conscious customers
2. Increase presence to enable higher reach and better overall growh

Threats

1. Franchise model could lead to dilution of quality standard and consistency in service.

2. Rising food Prices and higher labor wage levels could strain the bottomline

3. Increasing costs of operations and high competition activity

Competition

Competitors

1.  YUM Brands

2. Arby's

3. Hwy 55 Burgers, Shakes & Fries



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