Souplantation and Sweet Tomatoes SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 688
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SWOT Analysis of Souplantation and Sweet Tomatoes with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Souplantation and Sweet Tomatoes

Parent Company

Garden Fresh Restaurant Corp.

Category

Restaurants

Sector

Food and Beverages

Tagline/ Slogan

We Live Food

USP

Delicious, healthy dining

STP

Segment

Food and beverages for Adults , Youth – College students

Target Group

People with strongly health oriented lifestyle choices

Positioning

An affordable, healthy alternative

SWOT Analysis

Strengths

1. 120+ company-owned restaurants in across US states

2. The #1 in fresh produce and salads, made-from-scratch soups, hot pastas, freshly baked breads and muffins, fresh fruit, desserts

3. Offer a unique dining experience where each guest can create a meal tailored to meet his/her exact wants and needs.

4. Unique concept - The 'takery' idea--a combination of 'takeout' and 'bakery'--made use of Garden Fresh's reputation for serving freshly made food which could be enjoyed on the run

5. Focus on Sustainability - Garden Fresh is the largest restaurant chain in the nation to be certified by the Green Restaurant Association, an industry standard in restaurant sustainability.

Weaknesses

1. Limited reach – company owned model makes it capital intensive to expand into newer markets

2. Low advertising spends and does not have a well developed marketing strategy compared to global brands

Opportunities

1. Introduce home delivery and online ordering options
2. Launch promotional activities to increase customer engagement and encourage return visits

Threats

1. Increasing focus of customers towards healthy food
2. Macroeconomic factors – prices of food materials and labour costs rising and economic recession leading to lower customer spends on eating out

3. Increasing competitor activity can reduce the market share significantly

Competition

Competitors

1. Fresh Choice's

2. Jamba Juice

3. Robeks



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