The Capital Grille SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 970
Advertisements

SWOT Analysis of The Capital Grille with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

The Capital Grille

Parent Company

Darden Restaurants.

Category

Restaurants

Sector

Food and Beverages

Tagline/ Slogan

Be wined, dined & dazzled

USP

Private dining – exclusive experiences

STP

Segment

Food and beverages for People at a higher economic level

Target Group

Business and political elite

Positioning

Upscale steakhouse

SWOT Analysis

Strengths

1. Recognized widely as “America's Most Popular High-End Restaurant,  UrbanSpoon”

2. Highly reputed customer service

3. Offers a complete fine dining – luxury dining experience

4. Focus on Customer Relationship Strategy –  Loyalty programs “The insider” – offers special services to members

5. Exclusive services such as private dining experience

Weaknesses

1. Limited Presence  on social media compared to competitors

2.Constraints on Expansion due to company owned model

3. Limited no. of locations in the US – lower than competitors, and no international presence

Opportunities

1. Increasing focus of customers towards healthy food

2. Expand geographically domestically as well as internationally

3. Improve online customer engagement programs through online social media

Threats

1. Competition from Large franchise players who can afford lower prices due to economies of scale – higher reach
2. Macroeconomic factors – prices of food materials and labour costs rising and economic recession leading to lower customer spends on eating out no fine dining

3. High operational costs can affect the margins significantly

Competition

Competitors

1. DineEquity, Inc.

2. OSI Restaurant Partner

3. Brinker International



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.