Ruth’s Chris Steak House SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 2487
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SWOT Analysis of Ruth’s Chris Steak House with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ruth’s Chris Steak House

Parent Company

Ruth’s Hospitality Group

Category

Restaurants

Sector

Food and Beverages

Tagline/ Slogan

It’s worth it

USP

Largest luxury steak company

STP

Segment

People looking to have steaks and drinks over dinner

Target Group

Middle class and Upper class people

Positioning

A casual dining restaurant known more for its steaks

SWOT Analysis

Strengths

1. Presence in more than 130 locations
2. Availability of Reservation facilities
3. Presence of both food and beverages in the menu
4. Presence of ‘Gift Cards’ feature
5. Availability of ‘Private Dining’ rooms
6. Not many players in the market offering a similar product
7. Economies of scale due to the niche product offering

Weaknesses

1. Most restaurants offer only dinner
2. Despite a strong presence, the brand recall is restricted owing to low advertising and marketing exercises

Opportunities

1. Inclusion of different kinds of menu for lunch and dinner
2. Avail different kinds of combos to attract more of the middle class segment
3. Avail online ordering facility

4. Focusing on advertising and marketing & also geographic expansion

Threats

1. People looking to have quick fast food
2. Families with kids looking to avoid places with beverages
3. People looking to have nutritious food

Competition

Competitors

1. The Palm
2. Morton’s Restaurant
3. Smith & Wollensky



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