Shane’s Rib Shack SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 716
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SWOT Analysis of Shane’s Rib Shack with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Shane’s Rib Shack

Parent Company

Shane’s Rib Shack

Category

Restaurants

Sector

Food and Beverages

Tagline/ Slogan

It’s gonna get messy

USP

Providing BBQ food with quick service

STP

Segment

People looking to have quick BBQ food

Target Group

Middle class and upper class people

Positioning

A fast casual restaurant serving BBQ cuisine

SWOT Analysis

Strengths

1. Speed of service provided is excellent
2. Economies of scale due to the niche product offering
3. Presence of a separate Glutten-free menu
4. Consistent awards and recognition for the brand for its food and service
5. Different menus for different locations
6. Not many players offering a similar product with quick service

Weaknesses

1. The brand is yet to leverage its presence across many places
2. Limited combos available to attract more price-conscious people

Opportunities

1. Addition of more varieties and product line in the menu
2. Include online ordering facilities
3. Introduce more offers and attractive deals

Threats

1. People looking for wide variety of menu options
2. People moving towards healthier food options
3. Increase in price of raw materials

Competition

Competitors

1. Hoggy’s
2. City Barbeque
3. Virginia BBQ


The table above concludes the Shane’s Rib Shack SWOT analysis along with its marketing strategy and brand parameters.

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