Stewart’s Restaurants SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 553
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SWOT Analysis of Stewart’s Restaurants with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Stewart’s Restaurants

Parent Company

Denovo Corporation

Category

Restaurants

Sector

Food and Beverages

Tagline/ Slogan

Happy Families, That’s Our Customers!!

USP

Classic 1950s style fast food restaurant with emphasis on families

STP

Segment

Families looking to have a happy dining experience

Target Group

Middle class and upper class families

Positioning

Casual dining restaurant more famous for root beer and hot dogs

SWOT Analysis

Strengths

1. Wide variety in the menu
2. Presence of separate meals for kids
3. Focus on families via a good customer experience
4. Regularly organized events which keep customers attracted
5. Presence in more than 60 locations
6. High variety in beverages

Weaknesses

1. The number of restaurants are restricted to a few locations compared to big brands
2. Limited marketing and advertising activities on a large scale

Opportunities

1. More combos can be introduced
2. Reservation facilities can be enabled
3. Attractive offers and deals can be introduced

Threats

1. People moving away from fast food
2. People looking to have nutritious food
3. Growth of family entertainment centers

Competition

Competitors

1. McDonald’s
2. Burger King
3. Wendy’s



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