SWOT Analysis of Stewart’s Restaurants with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Food and Beverages
Happy Families, That’s Our Customers!!
Classic 1950s style fast food restaurant with emphasis on families
Families looking to have a happy dining experience
Middle class and upper class families
Casual dining restaurant more famous for root beer and hot dogs
1. Wide variety in the menu 2. Presence of separate meals for kids 3. Focus on families via a good customer experience 4. Regularly organized events which keep customers attracted 5. Presence in more than 60 locations 6. High variety in beverages
1. The number of restaurants are restricted to a few locations compared to big brands 2. Limited marketing and advertising activities on a large scale
1. More combos can be introduced 2. Reservation facilities can be enabled 3. Attractive offers and deals can be introduced
1. People moving away from fast food 2. People looking to have nutritious food 3. Growth of family entertainment centers
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