Swensons SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 579
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SWOT Analysis of Swensons with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Swensons

Parent Company

Swensons

Category

Restaurants

Sector

Food and Beverages

Tagline/ Slogan

-

USP

Provides a signature burger “Galley Boy”

STP

Segment

People looking to have quick fast food

Target Group

Middle class and upper class people

Positioning

A drive-in type fast food restaurant

SWOT Analysis

Strengths

1. Provides quick service being a drive-in restaurant
2. Presence of a separate menu for children
3. Presence of a separate menu with lighter fares to attract price-conscious customers
4. Constant innovation in the product range offered
5. Presence for more than 80 years
6. Focus on customer experience

Weaknesses

1. The brand has a limited presence as compared to international food chains
2. Absence of online ordering facilities

Opportunities

1. Combos can be introduced
2. Offers and deals can be enabled
3. Reservation facilities can be brought up

4. The brand can expand into newer geographies and even tap international markets

Threats

1. People looking to have a casual dining experience preferring others
2. People moving away from fast food
3. Well-established competitors in the market

Competition

Competitors

1. McDonald’s
2. Burger King
3. Wendy’s
4. Stewart’s



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