Zoës Kitchen SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1441
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SWOT Analysis of Zoës Kitchen with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Zoës Kitchen

Parent Company

Zoes Kitchen Inc.

Category

Restaurants

Sector

Food and Beverages

Tagline/ Slogan

Simple.Tasty.Fresh

USP

Provides Greek-style fast food

STP

Segment

People who prefer to have fast food with a Greek-style cuisine

Target Group

Middle class and upper class people

Positioning

Fast casual restaurant known for its greek-style food

SWOT Analysis

Strengths

1. Presence in 130+ locations throughout USA
2. High economies of scale due to limited menu offering
3. Presence of ‘Gift Cards’ feature to maintain loyal customers
4. Variety within the limited products offered is high
5. Availability of vegetarian and vegan options
6. Availability of ‘online ordering’ facility

Weaknesses

1. Menu offerings are limited
2. Greek-style menu limiting the target segment

Opportunities

1. Can focus more on extending the products
2. Separate menus for kids can be created to attract more families
3. Create a separate dinner menu to attract more people for dinner

Threats

1. People looking to move towards health food
2. People looking for multi-cuisine restaurants
3. Increase in price of raw materials

Competition

Competitors

1. Chipotle
2. Panera
3. Panda

 

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