SWOT Analysis of Zoës Kitchen with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Zoes Kitchen Inc.
Food and Beverages
Provides Greek-style fast food
People who prefer to have fast food with a Greek-style cuisine
Middle class and upper class people
Fast casual restaurant known for its greek-style food
1. Presence in 130+ locations throughout USA 2. High economies of scale due to limited menu offering 3. Presence of ‘Gift Cards’ feature to maintain loyal customers 4. Variety within the limited products offered is high 5. Availability of vegetarian and vegan options 6. Availability of ‘online ordering’ facility
1. Menu offerings are limited 2. Greek-style menu limiting the target segment
1. Can focus more on extending the products 2. Separate menus for kids can be created to attract more families 3. Create a separate dinner menu to attract more people for dinner
1. People looking to move towards health food 2. People looking for multi-cuisine restaurants 3. Increase in price of raw materials
Browse marketing analysis of more brands and companies similar to Zoës Kitchen. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.