SWOT Analysis of Zoës Kitchen with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Zoes Kitchen Inc.
Food and Beverages
Provides Greek-style fast food
People who prefer to have fast food with a Greek-style cuisine
Middle class and upper class people
Fast casual restaurant known for its greek-style food
1. Presence in 130+ locations throughout USA 2. High economies of scale due to limited menu offering 3. Presence of ‘Gift Cards’ feature to maintain loyal customers 4. Variety within the limited products offered is high 5. Availability of vegetarian and vegan options 6. Availability of ‘online ordering’ facility
1. Menu offerings are limited 2. Greek-style menu limiting the target segment
1. Can focus more on extending the products 2. Separate menus for kids can be created to attract more families 3. Create a separate dinner menu to attract more people for dinner
1. People looking to move towards health food 2. People looking for multi-cuisine restaurants 3. Increase in price of raw materials
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