White Castle SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1215
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SWOT Analysis of White Castle with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

White Castle

Parent Company

White Castle System Inc.

Category

Restaurants

Sector

Food and Beverages

Tagline/ Slogan

What you crave

USP

Known for its unique square-shaped hamburgers called ‘Sliders’

STP

Segment

People looking to have fast food in the form of hamburgers

Target Group

Middle class and upper class people

Positioning

A fast food hamburger chain

SWOT Analysis

Strengths

1. Offering of a unique product in the form of ‘sliders’
2. Constant innovation in the products offered
3. Presence of a mobile app for online ordering
4. Target segment is very high
5. Presence of more than 400+ outlets in U.SA
6. Extensive marketing creating reasonable brand equity

Weaknesses

1. Too many players in the market offering similar products
2. Market share dominated by well-established players

Opportunities

1. Creations of a party zone for organizing party events
2. Introducing ‘Advance reservation’ features
3. More combos and deals can be introduced to be more attractive for price-conscious customers
4. Expand more internationally and diversify on flavors offered

Threats

1. Well-established market players trying to increase their market share
2. People looking to move towards healthy food
3. Increase in price of raw materials

Competition

Competitors

1. McDonalds
2. Burger King
3. Yum! Brands
4. Wendy’s
5. Smashburger

 


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