SWOT Analysis of White Castle with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
White Castle System Inc.
Food and Beverages
What you crave
Known for its unique square-shaped hamburgers called ‘Sliders’
People looking to have fast food in the form of hamburgers
Middle class and upper class people
A fast food hamburger chain
1. Offering of a unique product in the form of ‘sliders’ 2. Constant innovation in the products offered 3. Presence of a mobile app for online ordering 4. Target segment is very high 5. Presence of more than 400+ outlets in U.SA 6. Extensive marketing creating reasonable brand equity
1. Too many players in the market offering similar products 2. Market share dominated by well-established players
1. Creations of a party zone for organizing party events 2. Introducing ‘Advance reservation’ features 3. More combos and deals can be introduced to be more attractive for price-conscious customers 4. Expand more internationally and diversify on flavors offered
1. Well-established market players trying to increase their market share 2. People looking to move towards healthy food 3. Increase in price of raw materials
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