Tropical Smoothie Café SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1741
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SWOT Analysis of Tropical Smoothie Café with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Tropical Smoothie Café

Parent Company

Tropical Smoothie Café

Category

Restaurants

Sector

Food and Beverages

Tagline/ Slogan

Eat better. Feel better

USP

Provides smoothies and food with high emphasis on health

STP

Segment

People who are health conscious

Target Group

Middle class and upper class middle-aged and old-aged people

Positioning

A cafe-style restaurant known for smoothies

SWOT Analysis

Strengths

1. Focus on health and high quality
2. Availability of regular offers
3. Not many players in the market offering a similar service
4. Presence of ‘Gift Cards’ feature to attract customers
5. Includes both vegetarian and non-vegetarian diet in the menu
6. Presence in more than 300 locations

Weaknesses

1. Absence of online ordering facility
2. Brand has strong competition and limited presence outside US means lower brand recall

Opportunities

1. More combos can be introduced
2. Kids zone can be established to attract kids
3. More branding towards the food available

4. Expanding the brand to international destinations can boost business

Threats

1. People treating the café as specialized only towards smoothies
2. People looking for taste going to other competitors
3. Increase in price of raw materials

Competition

Competitors

1. Panera Bread
2. Atlanta Bread
3. Arby’s

 


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