SWOT Analysis of Taco Time with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Kahala Franchising L.L.C
Food and Beverages
Eat Fresh; It Really is
Provides fresh home-style Mexican cuisine with quick service
People looking to have Mexican-style food
Middle class and upper class families
A quick-service restaurant specializing in Mexican food
1. Providing fresh Mexican food 2. Quick service at restaurants spread across 300+ locations 3. High brand equity 4. Presence of ‘Gift Cards’ feature to attract customers 5. Separate ‘EClub’ to attract customers with latest offers and deals 6. Presence of a kids zone to attract kids and families
1. Target segment is too narrow compared to global players 2. Absence of online ordering facility
1. Online ordering facilities could be created 2. Reservation facilities can be introduced as families are targeted 3. Separate party halls and party offers can be created
1. Presence of multi-cuisine restaurants 2. People looking to have nutritious food 3. People looking to have food at home through online ordering
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