Taco Time SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 895
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SWOT Analysis of Taco Time with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Taco Time

Parent Company

Kahala Franchising L.L.C

Category

Restaurants

Sector

Food and Beverages

Tagline/ Slogan

Eat Fresh; It Really is

USP

Provides fresh home-style Mexican cuisine with quick service

STP

Segment

People looking to have Mexican-style food

Target Group

Middle class and upper class families

Positioning

A quick-service restaurant specializing in Mexican food

SWOT Analysis

Strengths

1. Providing fresh Mexican food
2. Quick service at restaurants spread across 300+ locations
3. High brand equity
4. Presence of ‘Gift Cards’ feature to attract customers
5. Separate ‘EClub’ to attract customers with latest offers and deals
6. Presence of a kids zone to attract kids and families

Weaknesses

1. Target segment is too narrow compared to global players
2. Absence of online ordering facility

Opportunities

1. Online ordering facilities could be created
2. Reservation facilities can be introduced as families are targeted
3. Separate party halls and party offers can be created

Threats

1. Presence of multi-cuisine restaurants
2. People looking to have nutritious food
3. People looking to have food at home through online ordering

Competition

Competitors

1. Chevy’s Fresh Mex
2. Del Taco
3. Taco Bell

 

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