The Original Pancake House SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 2573
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SWOT Analysis of The Original Pancake House with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

The Original Pancake House

Parent Company

The Original Pancake House

Category

Restaurants

Sector

Food and Beverages

Tagline/ Slogan

Pancakes as you like them

USP

Provides pancakes with traditional recipes

STP

Segment

People who are looking to have pancakes

Target Group

Middle class and upper class people

Positioning

A pancake house with wide variety of pancakes

SWOT Analysis

Strengths

1. Not many similar players in the market
2. Several other specialties associated along with pancakes
3. Wide variety in the menu offered
4. High brand equity and a well renowned player in the region
5. High economies of scale since the product line is narrow
6. Offers niche varieties that are not available in the market

Weaknesses

1. Absence of online ordering facility
2. Limited brand presence as compared to global food chain brands means low markets share

Opportunities

1. Online ordering facilities can be introduced
2. Kids zone can be increased to attract kids and families
3. Party halls and events can be created

Threats

1. People looking to have nutritious food
2. People looking to go to more specialized restaurants for meats
3. Increase in price of raw materials

Competition

Competitors

1. Beverly’s
2. Sears Fine Food
3. IHOP
4. Waffle House
5. Golden Nugget Pancake House
6. Royal Canadian Pancake houses

 

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