Coke Zero SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 2350
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SWOT Analysis of Coke Zero with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Coke Zero

Parent Company

Coca Cola

Category

Beverage

Sector

Food Products

Tagline/ Slogan

YOU DON'T KNOW ZERO'TIL YOU'VE TRIED IT;Great Coke Taste, with Zero sugar

USP

Coca Cola with no Sugar

STP

Segment

For all people seeking a soft drink for regular occasions, parties

Target Group

All age groups Lower, middle and upper class health conscious people

Positioning

Same Classic Coke and taste but no sugar added. Different than Diet Coke though.

SWOT Analysis

Strengths

1.Same Coca Coa taste whih is popular worldwide

2.No Sugar added(claimed) so preferred by health conscious people.

3.Excellent packaging

4.Tie-ups with health brands like Subway etc for health combos

5.Availability at par with Classic coke and Diet Coke

6.Backing of Coca Cola Brand

7.Helps Coca Cola break their 'bad for health due to sugar' perception.

Weaknesses

1.being a soft drink still if not preferred by lot of people as Sugar is not the only reason claimed by Health Conscious people.

Opportunities

1.Partnership with more Health based combos

2.More health based advertising to get the idea across

Threats

1.Threat from other aerated drinks competitors

2.Threat from fruit juices

3.Other home based drinks like Lime water, Buttermilk, Coconut water etc

Competition

Competitors

1. Diet Pepsi

2. Pepsi Max

3. Diet Coke(Internal Competition)

4 Juice Brands



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