CHS SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 495
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SWOT Analysis of CHS with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

CHS

Parent Company

CHS Inc

Category

Agro-Products

Sector

Food and Beverages

Tagline/ Slogan

Resources for enriching life

USP

Farmer-owned with global connections

STP

Segment

Customers of food grain and other agricultural products

Target Group

Buyers of wholesale agricultural products and fuels

Positioning

Secondary agricultural cooperative

SWOT Analysis

Strengths

1. Globally integrated energy, grain and food system
2. Consulting services help in growth of cooperatives
3. Their long standing relationship with farmers, ranchers, local cooperatives

4.  It is a Fortune 100 company, which says volumes about its brand equity

5. It has expertise in Wholesale agriculture products, Fuels

6. Acquisition of smaller players has strengthened the brand

Weaknesses

1. Dependence on agro products makes It vulnerable to climatic fluctuations

2. Being a govt entity, it is bound to have operational challenges

Opportunities

1. Government subsidies
2. Improving technologies in agro industry

3. Acquisitions can further strengthen the brand

Threats

1. Domestic and global Economic fluctuations

2. Unfavorable govt policies can be a threat

Competition

Competitors

1.Archer-Daniels-midland company
2.Cargill
3.Conocophillips




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