Pilgrim’s Pride SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 752
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SWOT Analysis of Pilgrim’s Pride with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Pilgrim’s Pride

Parent Company

JBS SA

Category

Meat processing

Sector

Food and Beverages

Tagline/ Slogan

All about great taste

USP

healthy, high-quality food products that go into some of the world’s finest recipes

STP

Segment

Consumers of Meat

Target Group

Fast food chains and retailers

Positioning

High quality products at great value

SWOT Analysis

Strengths

1. Second largest chicken producer in the world and first in USA
2. Employees over 35,000 people with strong sales USA, Mexico and Puerto Rico
3. Has the capacity to process about 35million birds per week
4. Customers include KFC, Walmart, Publix, Wendy’s

5. One of the largest chicken producer in the world

Weaknesses

1.Prices of poultry are highly fluctuating
2.Rising prices of feedstuff, reducing margins

Opportunities

1. Global Expansion
2.transition towards prepared meats will increase margins
3.prepared meats take pilgrim’s one step closer to the consumer on the supply chain, allowing increased margins

Threats

1.Avian flu and other external factors
2.Seasonal fluctuations

3. Increasing activity of competitors

Competition

Competitors

1.Perdue 
2.Sanderson Farms
3.Tyson Fresh Meats



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