SWOT Analysis of Pilgrim’s Pride with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Food and Beverages
All about great taste
healthy, high-quality food products that go into some of the world’s finest recipes
Consumers of Meat
Fast food chains and retailers
High quality products at great value
1. Second largest chicken producer in the world and first in USA 2. Employees over 35,000 people with strong sales USA, Mexico and Puerto Rico 3. Has the capacity to process about 35million birds per week 4. Customers include KFC, Walmart, Publix, Wendy’s
5. One of the largest chicken producer in the world
1.Prices of poultry are highly fluctuating 2.Rising prices of feedstuff, reducing margins
1. Global Expansion 2.transition towards prepared meats will increase margins 3.prepared meats take pilgrim’s one step closer to the consumer on the supply chain, allowing increased margins
1.Avian flu and other external factors 2.Seasonal fluctuations
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