SWOT Analysis of Tate & Lyle with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Tate & Lyle
Tate & Lyle Plc.
Food and Beverages
Consistently First in Renewable Ingredients
Leading global provider of ingredients
Food and beverage manufacturers, textile manufacturers, animal feed compounders etc.
Sub premium and natural products
1. Average quarterly cash conversion improved significantly 2. ICD launched many new products 3. Strong organic growth in core and emerging markets 4. Growth in specialty food ingredient segment 5.Has over 14 silos for storing corn in the US for ensuring stable supply 6.Strong balance sheet performance and strong free cash flow generation 7. CSR includes various initiatives like reduction of carbon footprint, reduction of water use, waste to landfill increased
8. List of NTSE 250 index and London Stock Exchange
1. Limited brand awareness as compared big firms 2. No major presence in SME sector
1. Asia and Latin America are the next engine of growth 2. ICD (Innovation and Commercial Development) is a key enabler of Tate & Lyle’s growth strategy
1. Severe and prolonged winter esp. in the US is hurting profits badly 2. Extremely competitive markets for SPLENDA sucrose 3. Supply chain disruptions will be fatal to the company which relies on agro- products
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