Tate & Lyle SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 970
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SWOT Analysis of Tate & Lyle with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Tate & Lyle

Parent Company

Tate & Lyle Plc.

Category

Food Processing

Sector

Food and Beverages

Tagline/ Slogan

Consistently First in Renewable Ingredients

USP

Leading global provider of ingredients

STP

Segment

Private organizations

Target Group

Food and beverage manufacturers, textile manufacturers, animal feed compounders etc.

Positioning

Sub premium and natural products

SWOT Analysis

Strengths

1. Average quarterly cash conversion improved significantly
2. ICD launched many new products
3. Strong organic growth in core and emerging markets
4. Growth in specialty food ingredient segment
5.Has over 14 silos for storing corn in the US for ensuring stable supply
6.Strong balance sheet performance and strong free cash flow generation
7. CSR includes various initiatives like reduction of carbon footprint, reduction of water use, waste to landfill increased

8. List of NTSE 250 index and London Stock Exchange

Weaknesses

1. Limited brand awareness as compared big firms
2. No major presence in SME sector

Opportunities

1. Asia and Latin America are the next engine of growth
2. ICD (Innovation and Commercial Development) is a key enabler of Tate & Lyle’s growth strategy

Threats

1. Severe and prolonged winter esp. in the US is hurting profits badly
2. Extremely competitive markets for SPLENDA sucrose
3. Supply chain disruptions will be fatal to the company which relies on agro- products

Competition

Competitors

1.JK Sucralose

2.Alkem

3.Bio Plus Life Sciences



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