Jimmy John’s SWOT Analysis
Jimmy John’s is one of the leading brands in the food & beverages sector. Jimmy John’s SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Jimmy John’s:
Quick Glance:
Jimmy John’s Strengths
- Quick and very easy delivery
- Usage of only fresh meat and vegetables
- Online order available
- Going strong since 1983
- It is present at over 2000 locations
- Wide presence across the US shows its credibility and brand strength
- Sponsorship of events increases its presence
Above are the strengths in the SWOT Analysis of Jimmy John’s. The strengths of Jimmy John’s looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Jimmy John’s Weaknesses
- Competitors and local delis have cheaper options
- No international reach compared to global food chains
These were the weaknesses in the Jimmy John’s SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Jimmy John’s Opportunities
- Enter the healthy food segment
- International expansion
Above we covered the opportunities in Jimmy John’s SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Jimmy John’s Threats
- Stiff competition – Abundance of options available
- Emerging market of fresh fast food – Moe’s South west grill etc
The threats in the SWOT Analysis of Jimmy John’s are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Jimmy John’s SWOT analysis.
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About Jimmy John’s
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Jimmy John’s Overview | |
|---|---|
| Parent Company |
Jimmy John’s Franchise |
| Category |
Restaurants |
| Sector | |
| Tagline/ Slogan |
World’s greatest Gourmet sandwiches |
| USP |
Freaky fast delivery, Fresh and Gourmet Sandwiches |
| Jimmy John’s STP | |
| Segmentation |
Segmentationation done based on Age and Income |
| Target Market |
Young adults and Employed people looking for a fast and healthy alternative to fast food |
| Positioning |
Fresh, Fast and Gourmet sandwiches |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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