Jimmy John’s SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1508
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SWOT Analysis of Jimmy John’s with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Jimmy John’s

Parent Company

Jimmy John’s Franchise

Category

Restaurants

Sector

Food and Beverages

Tagline/ Slogan

World’s greatest Gourmet sandwiches

USP

Freaky fast delivery, Fresh and Gourmet Sandwiches

STP

Segment

Segmentation done based on Age and Income

Target Group

Young adults and Employed people looking for a fast and healthy alternative to fast food

Positioning

Fresh, Fast and Gourmet sandwiches

SWOT Analysis

Strengths

1. Quick and very easy delivery

2. Usage of only fresh meat and vegetables

3. Online order available

4. Going strong since 1983

5. It is present at over 2000 locations

6. Wide presence across the US shows its credibility and brand strength

7. Sponsorship of events increases its presence

Weaknesses

1. Competitors and local delis have cheaper options

2. No international reach compared to global food chains

Opportunities

1. Enter the healthy food segment
2. International expansion

Threats

1. Stiff competition – Abundance of options available

2. Emerging market of fresh fast food – Moe’s South west grill etc

Competition

Competitors

1. Subway

2. Quiznos

3. Firehouse Subs

4. Blimpie

5. Panera


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