Landry’s Restaurants SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 647
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SWOT Analysis of Landry’s Restaurants with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Landry’s Restaurants

Parent Company

Landry’s Inc

Category

Restaurants

Sector

Food and Beverages

Tagline/ Slogan

Dining Hospitality Entertainment Gaming

USP

Own hotels, food chains, casinos etc

STP

Segment

Dining, Hospitality, Entertainment, Gaming

Target Group

Targeting different segments through different subsidiaries

Positioning

Varies from subsidiary to subsidiary

SWOT Analysis

Strengths

1. Experienced business units
2. High profitability and revenue
3. Skilled workforce with over 60000 employees

4. It is a leader in Casual dining, Fine dining, Casino Games, Entertainment Destinations, Resorts

5. Strong acquisitions have the company strong

6. Because of its strong presence, it is a of of the mind company

Weaknesses

1.High costs of operation means limited margins
2.Intense competition means low market share

Opportunities

1.Growing economy can be an opportunity
2.High growth rate in segment
3.International expansion

4.New acquisitions can further strengthen

Threats

1.Increasing costs can affect margins
2.Growing competition
3.Too many options available to consumers

Competition

Competitors

1. Brinker International

2. Boyd Gaming Corporation

3. Darden Restaurants


The table above concludes the Landry’s Restaurants SWOT analysis along with its marketing and brand parameters.

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