Olive Garden SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1538
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SWOT Analysis of Olive Garden with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Olive Garden

Parent Company

Darden Restaurants

Category

Restaurants

Sector

Food and Beverages

Tagline/ Slogan

We’re all family here

USP

Signature breadsticks, unique dishes

STP

Segment

Italian food

Target Group

High Income families looking for a place to connect

Positioning

A place to connect with family and friends over unique Italian dishes

SWOT Analysis

Strengths

1. Original Italian dining experience

2. Biggest Italian restaurant chain

3. Low prices and high quality

4. Darden Restaurants is no.1 casual dining operator

5. The brand has a significant international presence

6. Over 800 restaurants are in the family

Weaknesses

1. Limited to only Italian food

2. Intense competition means limited market share

Opportunities

1. Expansion into new and emerging markets- India and China
2.Greater innovation3.

Threats

1.High competition in mature markets

2.Volatile revenues
3.Entry of international competitors

Competition

Competitors

1. The Ovalon

2. Scatter’s Restaurant

3. Booty’s restaurant



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