Red Lobster SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1019
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SWOT Analysis of Red Lobster with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Red Lobster

Parent Company

Golden Gate Capital

Category

Restaurants

Sector

Food and Beverages

Tagline/ Slogan

Fresh Fish , Live Lobster

USP

Sea food served differently

STP

Segment

Seafood

Target Group

Upper class consumers

Positioning

High quality seafood served differently

SWOT Analysis

Strengths

1. Strong Brand Recognition in the US
2. Synergies with other Darden restaurants such as Olive Garden
3. Loyal customers and good customer retention
4. Strong management

5. The brand has its presence at over 700 locations

6. Strong legacy since its inception in 1968

Weaknesses

1. Low market share as compared to prominent global food chains
2. Limited geographic presence as it is not present internationally

Opportunities

1. Worldwide expansion to increase its reach
2. Innovation with dishes
3. Acquisitions of smaller chains can help expand the brand

4. Reduce costs through improved operations

Threats

1. Increasing competition within restaurant business
2. Changes in lifestyle and consuming habits
3. Scarcity of exclusive raw materials

4. Increasing labor costs

Competition

Competitors

1. Landry’s Crab shack
2. Long John Silvers

3. Captain D’s Seafood



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