Lone Star Steakhouse SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 516
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SWOT Analysis of Lone Star Steakhouse with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Lone Star Steakhouse

Parent Company

Lone Star

Category

Restaurants

Sector

Food and Beverages

Tagline/ Slogan

-

USP

Quality steak and Texas themed restaurant

STP

Segment

Texas Themed, Steak houses

Target Group

Mid Price segment

Positioning

A destination restaurant where you can experience Texas without actually going to Texas

SWOT Analysis

Strengths

1. Loyal Customers and strong customer reach
2. Presence all over USA at over 150 locations

3. High Quality Food

4. Its product portfolio includes Burgers, Steak, Seafood, Salad

5. Strong legacy since its inception in 1989

6. The brand has been recognized by several awards

Weaknesses

1. The brand has limited geographic reach as compared to global food chains

2. Intense competition means limited market share

Opportunities

1. Franchising, Corporate Joint Ventures
2. Increased menu diversity
3. Related diversification

Threats

1. Increasing competition in the restaurant business
2. Healthier food trends

Competition

Competitors

1. Outback Steakhouse

2. Chris’ Steakhouse


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