Marie Callender’s SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 400
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SWOT Analysis of Marie Callender’s with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Marie Callender’s

Parent Company

Perkins and Marie Callender’s

Category

Restaurants

Sector

Food and Beverages

Tagline/ Slogan

Home cooked happiness

USP

Over 30 handmade pie varieties

STP

Segment

Bakery

Target Group

Individuals from the middle and upper middle class

Positioning

Savor homemade baked pies when you do not have time to prepare

SWOT Analysis

Strengths

1. Growing number of working people who do not have time to prepare
2. Reasonably sized meals catering to health conscious people
3. High nutritional value of foods

4. Presence in over 75 locations

5. It has expertise in foods like Italian, Mexican, French, Cajun, Chinese.

Weaknesses

1. Limited presence outside US and bankruptcy hurt the image

2. Intense competition means limited market share and lower margins

Opportunities

1. Online promotions, Social media activity to attract college students
2. Expansion into other geographies
3. Acquisitions can strengthen the brand’s presence

Threats

1. Concerns about Sodium content
2. Concerns about freshness
3. Price conscious consumers might move away from them

Competition

Competitors

1. Bob Evans’
2. Dineequity



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