Carrabba’s Italian Grill SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 580
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SWOT Analysis of Carrabba’s Italian Grill with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Carrabba’s Italian Grill

Parent Company

Bloomin Brands

Category

Restaurant

Sector

Food & beverage

Tagline/ Slogan

Thrill of the Grill

USP

Authentic Italian food

STP

Segment

People who love Italian cuisines

Target Group

Family ,youth, elders who don’t mind spending a little more on the meal

Positioning

American restaurant chain with Italian American Cuisine

SWOT Analysis

Strengths

1. Casual, warm & festive atmosphere 
2. It has around 250 company owned locations in US with annual revenues in excess of 700 million 
3. Gluten free cuisines without compromising taste, flavors 
4. Strong consumer engagement programs through AMICI club. This is a popular club with large number of fan base

5. Strong brand presence across US, with high quality offerings

Weaknesses

1. Limited options in menu, popular only with people who like Italian cuisines 
2. Restricted only to US , limited presence in Europe & Asian countries

Opportunities

1. Can start takeaway restaurants , deliveries , catering & other formats of restaurants

2. Increase its product differentiation through innovative & unique recipes

Threats

1. Increasing competitor presence can affect market share 
2. New entrants are using low pricing which is more attractive these days owing to economic crisis, high credit levels in US 
3. Increase infrastructure cost

Competition

Competitors

1. Olive Garden
2. Maccaroni Grill 
3. Cheesecake factory



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