Reese's SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1002
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SWOT Analysis of Reese's with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Reese's

Parent Company

The Hershey Company

Category

Confectionary

Sector

FMCG(Food and Beverages)

Tagline/ Slogan

Reese's ...perfect

USP

Pioneer of peanut butter cup

STP

Segment

Peanut butter confectionery

Target Group

Young generation, teens and children

Positioning

The best and nutritious peanut butter cups

SWOT Analysis

Strengths

1. Market leadership among all confectioneries as most favourite peanut butter cup
2. Bestselling confection brand with strong retail sales in the US
3. Innovative marketing strategies
4. Successful ad campaigns

5. Large number of offerings

6. Strong backing of the parent company means good distribution and visibility

Weaknesses

1. Not a very popular brand name globally

2. Competition means low switching cost

Opportunities

1. Expand product offering to more flavours
2. Expand business in Europe and Asia

3. Variety of products can further help boost the brand

Threats

1. Food authority rules and stringent quality tests
2. Fluctuating cost of chocolate and peanut butter in agri commodity market

Competition

Competitors

1. Butterfinger by Nestle
2. M&M

3. Ben and Jerry’s
4. Boyer’s Smoothie



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