Yoplait SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1250
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SWOT Analysis of Yoplait with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Yoplait

Parent Company

General Mills and Sodiaal

Category

Processed Dairy Goods

Sector

FMCG(Food and Beverages)

Tagline/ Slogan

It is Good

USP

Widest variety of Yogurt

STP

Segment

Middle Aged Health Conscious Women

Target Group

Women Aged between (18 to 34 years) or above 63 years

Positioning

All Natural Premium Quality, creamy French Yougurt

SWOT Analysis

Strengths

1. Market Leader in yogurt
2. Rich Taste and natural ingredients 
3. Strong Brand Positioning

4. Strong distribution network

5. Presence across 12 countries make it widely available

6. Strong CSR initiatives have increased its popularity

Weaknesses

1. Low Shelf Life for products means high inventory costs
2. Alleged controversial activities in the past have hurt the image

Opportunities

1.Educate consumers about the health benefits of Yoplait Yogurt
2.Expand operations to developing markets

Threats

1. Highly Fragmented Market 
2. Local Brands account for increasing share of sales

3. Yogurt Market is reaching maturity the growth rates are very low

Competition

Competitors

1. Chobani 
2.Dannon
3.Stonyfield



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