SWOT Analysis of Ovaltine with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Associated British Foods, Nestle(In USA)
Having Malt extract
Grand-parents , Parents and To be parents
People of all age groups
So easy to make dairy product
1. Highly advertised brand and strong legacy since 1904 2. Use of the product in range of feature films and TV shows 3. Country of origin effect is strong 4. Brand positioning of the product is really strong
5. Strong foothold in most of the markets especially Brazil
6. It has a good number of variants like Chocolate Malt, Malt, Rich Chocolate
1. Global presence of the brand not as much as some prominent global competitors
2. Intense competition means limited market share
1.Promotion of brand in India and China 2.Come up with new variants for rural market 3.More strategic Tie-ups
1.Shift away from drinking flavored milk 2.Availability of resources for production 3.Cost of production
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