Ovaltine SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1976
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SWOT Analysis of Ovaltine with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ovaltine

Parent Company

Associated British Foods, Nestle(In USA)

Category

Dairy

Sector

FMCG

Tagline/ Slogan

Nutritiously Delicious

USP

Having Malt extract

STP

Segment

Grand-parents , Parents and To be parents

Target Group

People of all age groups

Positioning

So easy to make dairy product

SWOT Analysis

Strengths

1. Highly advertised brand and strong legacy since 1904
2. Use of the product in range of feature films and TV shows
3. Country of origin effect is strong
4. Brand positioning of the product is really strong

5. Strong foothold in most of the markets especially Brazil

6. It has a good number of variants like Chocolate Malt, Malt, Rich Chocolate

Weaknesses

1. Global presence of the brand not as much as some prominent global competitors

2. Intense competition means limited market share

Opportunities

1.Promotion of brand in India and China
2.Come up with new variants for rural market
3.More strategic Tie-ups

Threats

1.Shift away from drinking flavored milk
2.Availability of resources for production
3.Cost of production

Competition

Competitors

1.Milo
2.Horlicks
3.Bourn-Vita


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