Taco-Tico SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 368
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SWOT Analysis of Taco-Tico with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Taco-Tico

Parent Company

Taco-Tico

Category

Restaurants

Sector

Food and Beverages

Tagline/ Slogan

It’s all about the taste

USP

One of the leading Mexican restaurants in Kansas, USA

STP

Segment

Tex Mex Cuisine

Target Group

Young and working men

Positioning

Men of action eat a Taco Tico – Take a break with Taco Tico

SWOT Analysis

Strengths

1. 30+ stores located all over the USA
2. Unique dishes
3. Steady revenue shows its strong position

4. Excellent Mexican food with a wide customizable variety available

Weaknesses

1. Wichita outlets had to be closed due to bankruptcy
2. Unstable growth and filed bankruptcy in 2013

Opportunities

1. Expansion into other states
2. Targeted marketing to increase volumes and add stability
3. More innovation and unique dishes

Threats

1. Increasing tax rates
2. High interest rates can cause further trouble to a firm that has already filed for bankruptcy once

Competition

Competitors

1. Taco Bell
2. Del Taco
3. Red E. Foods


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