Smashburger SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 635
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SWOT Analysis of Smashburger with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Smashburger

Parent Company

Smashburger

Category

Restaurants

Sector

Food and Beverages

Tagline/ Slogan

Smash. Sizzle. Savor; Smashed Fresh, Served Delicious

USP

Burgers, sandwiches, salads, with a wide variety of toppings and customized options

STP

Segment

Burgers and Milkshakes

Target Group

Fast food loving youngsters

Positioning

An every occasion burger restaurant that people can call their own

SWOT Analysis

Strengths

1. High growth rate – One of America’s fastest growing companies
2. They have set a high entry barrier in the market
3. Strong customer loyalty
4. They have pricing power, which means they can charge higher prices without losing any of their loyal customers

5. They have a strong distribution network

6. Operates in many US states & in 5 countries

Weaknesses

1. Limited global reach and lower market share compared to global burger chains
3. They do not have high volumes –Limited scale of operation

Opportunities

1. Increase volumes through targeted marketing 
2. Expansion into other states of USA and other countries 
3. Acquisition and preempting competition

Threats

1. Increasing interest rates
2. Growing business of competitors can affect operations
3. Health concerns among consumers

Competition

Competitors

1. McDonalds
2. In-and-out Burgers
3. Five Guys enterprises



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