Pizza Inn SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 562
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SWOT Analysis of Pizza Inn with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Pizza Inn

Parent Company

Pizza Inn

Category

Restaurants

Sector

Food and Beverages

Tagline/ Slogan

For Pizza out, its Pizza Inn

USP

First–hand  made–from–scratch crispy, crackery Original Thin crust and tangy signature sauce

STP

Segment

Pizzas

Target Group

Families from the middle and upper middle households

Positioning

A place with friendly service, where you can start a family tradition

SWOT Analysis

Strengths

1. Long Brand History since 1958
2. Gourmet Pizza and products like Pizza, salad, pasta, chicken wings, sandwiches, desserts and soft drinks
3. Online delivery system available
4. Operates in more than 300+ restaurants

5. Was named “America’s Choice in Chains”

6. Hallmark Bacon cheese burger

7. First dessert pizza- “Pizzert”

8. Started Serving U program as a part of Community service preparing over 7000 meals

Weaknesses

1. Intense competition means limited market share

2. Limited customization available

Opportunities

1. Expansion into emerging markets like India and China
2. Target more and more young adults
3. Acquisitions

Threats

1. Fierce competition can reduce business
2. Many substitutes available
3. Health conscious people avoiding outside meals

Competition

Competitors

1. Di Giornio
2. California Pizza Kitchen
3. Papa Murphy’s



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