National Coney Island SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 306
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SWOT Analysis of National Coney Island with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

National Coney Island

Parent Company

National Coney Island

Category

Restaurants

Sector

Food and Beverages

USP

Unique Coney Island style dining experience

STP

Segment

Greek food

Target Group

Families middle and higher income groups

Positioning

To offer a unique dining experience by combining extremely fast and friendly service with fresh, quality food at affordable prices, all in a family-fun atmosphere

SWOT Analysis

Strengths

1. Industry recognition in the restaurant industry
2. Revenue growing steadily
3. Going strong since 1965
4. Community goodwill – helping local charities and schools for 49 years

5. More than 20 locations in Metro Detroit area

6. Strong community involvement for local charities, football teams, churches etc

Weaknesses

1. Confined to Detroit area only in US
2. Low market share as compared to bigger food chains

Opportunities

1. Expansion into other states of USA
2. Innovation and strategic engineering of menu
3. Better online Ordering for customer convenience

Threats

1. Changing trends in food consumption 
2. More health conscious consumers
3. Heavy competition in the sector

Competition

Competitors

1. Lafayette Coney Island
2. Nathan’s Famous



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