Saladworks SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 762
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SWOT Analysis of Saladworks with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Saladworks

Parent Company

Saladworks

Category

Restaurants

Sector

Food and Beverages

Tagline/ Slogan

America’s best salads

USP

Fresh, made-to-order entrée sized salads on the go

STP

Segment

Salad restaurants

Target Group

Young and adult health conscious individuals from upper middle class

Positioning

Healthy, quickly accessible and delicious meals made from over 50 ingredients

SWOT Analysis

Strengths

1. More than 100 locations across the globe
2. Quickest prepared salads
3. “One of 10 great franchise deals” in QSR magazine
4. Diverse menu with options of customized items

5. Market leader in the Salads segment

Weaknesses

1. Recently bought out of bankruptcy means instability
2. Absence of large volumes – lack of scale

Opportunities

1. International expansion can increase business
2. More innovation on the menu as there are a large number of ingredients available
3. Expansion into other states of USA

Threats

1. Threats from competition, low entry barrier
2. Threat of substitutes can hamper business

Competition

Competitors

1. Panera Bread company
2. Einstein Noah restaurant group
3. Subway


The table above concludes the Saladworks SWOT analysis along with its marketing strategy and brand parameters.

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