Shoney’s SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 324
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SWOT Analysis of Shoney’s with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Shoney’s

Parent Company

Shoney’s

Category

Restaurants

Sector

Food and Beverages

Tagline/ Slogan

Aww, that’s good!

USP

All freshly prepared food(never frozen)

STP

Segment

Burgers and fast food chains

Target Group

Families from middle and upper middle class

Positioning

Family dining restaurant that serves high quality, fresh American food at good value

SWOT Analysis

Strengths

1. 200+ outlets in many states of USA
2. Going strong since 1947
3. Discounts for students, military and firemen
4. Regular organizer of 5K runs for charity

5. Gives out numerous scholarships to boyscouts every year

Weaknesses

1. Filed for bankruptcy in 2000 and had at its peak it had 1300 restaurants in USA
2. No online order system available

Opportunities

1. Redevelopment of Shoney’s Inns
2. Expansions into other states and regain the old glory
3. Innovation on menu

Threats

1. Consumers getting more and more health conscious
2. Heavy competition in the sector
3. Increasing tax rates

Competition

Competitors

1. Big Boy
2. Smashburgers
3. MCDonalds



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