Sneaky Pete’s SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 409
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SWOT Analysis of Sneaky Pete’s with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sneaky Pete’s

Parent Company

Sneaky Pete’s

Category

Restaurants

Sector

Food and Beverages

Tagline/ Slogan

The way hotdogs should be

USP

Sneaky Pete’s secret hot dog sauce

STP

Segment

Hot dogs and other fast food

Target Group

Young adults and teenagers

Positioning

Quality hot dogs, made to order, served hot and fast

SWOT Analysis

Strengths

1. Present in the market since 1966
2. They adapt to the needs of specific markets – Co branding and dual branding in malls 
3. Developed Sneaky Pete’s express to tap the non-traditional market sites
4. Limited menu helps streamline operations

5. Its specialty includes  hot dogs, hamburgers, french fries, breakfast

Weaknesses

1. Has not been able to expand as rapidly as other food chains
2. Limited brand awareness compared to global food restaurants

Opportunities

1. International expansion and opening up more chains
2. Acquisition of smaller restaurants can boost business
3. Innovative products on menu

Threats

1. Growing health concerns among consumers
2. Too many options available in the segment
3. Too many substitutes available in fast food segment

Competition

Competitors

1. Dogs n Suds
2. Teds Hotdogs
3. Pink’s hot dogs


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