SWOT Analysis of Sneaky Pete’s with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Food and Beverages
The way hotdogs should be
Sneaky Pete’s secret hot dog sauce
Hot dogs and other fast food
Young adults and teenagers
Quality hot dogs, made to order, served hot and fast
1. Present in the market since 1966 2. They adapt to the needs of specific markets – Co branding and dual branding in malls 3. Developed Sneaky Pete’s express to tap the non-traditional market sites 4. Limited menu helps streamline operations
5. Its specialty includes hot dogs, hamburgers, french fries, breakfast
1. Has not been able to expand as rapidly as other food chains 2. Limited brand awareness compared to global food restaurants
1. International expansion and opening up more chains 2. Acquisition of smaller restaurants can boost business 3. Innovative products on menu
1. Growing health concerns among consumers 2. Too many options available in the segment 3. Too many substitutes available in fast food segment
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