Tijuana Flats SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 438
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SWOT Analysis of Tijuana Flats with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Tijuana Flats

Parent Company

Tijuana Flats

Category

Restaurants

Sector

Food and Beverages

Tagline/ Slogan

Something might offend you, but it will never be the food!

USP

It is known for its hot sauce bars, murals and off-beat culture

STP

Segment

Tex Mex

Target Group

Busy families who have little time to cook

Positioning

A fast casual tex mex restaurant that offers your family a unique fun experience

SWOT Analysis

Strengths

1. Present in 100+ locations across many US states
2. Spent over 2.1 million dollars in community service
3. High energy, yet laid back atmosphere
4. Majority of hot sauce revenue are donated to American Red Cross

5. Not too many competitors in the segment

6. Online delivery system available

Weaknesses

1. Confined to only a few locations
2. Limited market size as compared to  global fast food chains

Opportunities

1. Expansion into other states of USA
2. Outlets in college campuses
3. Acquisitions can help boost the business

Threats

1. Too many options in the category
2. Consumers moving towards healthy foods
3. Increasing tax rates

Competition

Competitors

1. Taco Bell
2. Del Taco
3. Chipotle



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