Village Inn SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 382
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SWOT Analysis of Village Inn with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Village Inn

Parent Company

American Blue Ribbon Holdings

Category

Restaurants

Sector

Food and Beverages

Tagline/ Slogan

Serving America what America wants

USP

Great tasting food and extra friendly service in a clean and comfortable family environment

STP

Segment

Breakfast segment

Target Group

Families

Positioning

Visit with your family when you are hungry for simpler pleasure of life

SWOT Analysis

Strengths

1. More than 200+ locations in west and Midwest of USA
2. Their pies have won numerous awards from American Pie council
3. Placed in all vacation spots
4. Very successfully developed their own franchise model

5. Going strong since 1958

6. Strong brand recognition in the area and lot of loyal customers

Weaknesses

1. Present In very few states of the USA
2. Low market share as compared to global fast food chains

Opportunities

1. Expansion into other states of USA
2. Introducing new menu and offers to attract old and new customers
3. Provide lodging facilities

Threats

1. Too many options available in the segment
2. Consumers prefer breakfast at home
3. Consumers prefer having healthy homemade food for breakfast

Competition

Competitors

1. The Original Pancake house
2. Waffle house
3. Denny’s



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