Famous Daves SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 527
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SWOT Analysis of Famous Daves with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Famous Daves

Parent Company

Famous Daves

Category

Restaurant

Sector

Food & beverages

Tagline/ Slogan

Legendary pit Bar-B-Que

USP

Authentic, pit-smoked BBQ & made-from-scratch sides.

STP

Segment

Barbecue lovers

Target Group

People of all age groups & income

Positioning

It  is a chain of barbecue restaurants serving pork ribs, chicken, beef brisket, and several flavors of barbecue sauce

SWOT Analysis

Strengths

1. Unique ambience - Most of the restaurants are designed to resemble 1930s-era roadhouse shacks complete with antique items and Americana touches

2. Famous Dave's of America operates and franchises about 200 barbecue restaurants across states

3. It also distributes barbecue sauce, seasonings, and prepared meats through grocery stores and other retail outlets

4. It has been voted as “ the best bbq sauce “at a contest

5. Famous Dave's best-selling BBQ  has won over 600 awards for everything from Best Ribs to Best BBQ Sauce to Top Barbeque Restaurant Franchise

6. Experienced management and strong financial position

7. It has a variety like Barbecue ribs, beef brisket, chicken, burgers, soups, salads, desserts

Weaknesses

1. Intense competition means limited market share

2. High raw material cost and storage incurred inorder to maintain the high quality

Opportunities

1. Aggressive expansion in Asian countries owing to changing demographics
2. Have better sales strategy by hiring out new franchisees

Threats

1. Growing competition from other international & local brands which means threats of declining market share 
2. Increasing operating cost (logistics, real estate ) which can decrease the profits

3. US food & drug regulations

Competition

Competitors

1. Brinker International

2. Applebees international

3. OSI restaurant partners



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