Culver’s SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 715
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SWOT Analysis of Culver’s with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Culver’s

Parent Company

Privately owned by John Culver family

Category

Restaurants

Sector

Food & Beverage

Tagline/ Slogan

Welcome to Delicious; Every guest who choose Culver’s  leaves happy

USP

Popular for their signature fresh frozen custard &  Butter burgers

STP

Segment

People who love to eat casually

Target Group

Family, kids, youth and elders from upper middle class

Positioning

Fast casual restaurant chain

SWOT Analysis

Strengths

1. Exciting consumer engagement programs like FFA essay contest, Culver’s Custard Hero contest

2. Culver's sponsors sports teams as a strong marketing exercise

3. Good marketing strategies – Flavor of the day

4. They have diverse menu which includes chicken , fish , pork, salads , soups , custards , shrimps

5. Quality food at affordable prices

6. Awesome ambience – several places have outdoor sitting areas , vintage looks

Weaknesses

1. It is present in selected areas only

2. Intense competition means limited market share

Opportunities

1. Opening more number of outlets with respect to increase in per capita income & increasing consumer demand

2. More advertising , more consumer meaningful promotions

3. It can operate for longer hours like in night which will give them an edge over their competitors

Threats

1. Inflammation of food prices

2. Competitors bringing out value for money based products

3. Environmental issues affecting food supply

Competition

Competitors

1.Mc Donald’s

2.Wendy’s

3.Burger King



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