Cold Stone Creamery SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1349

SWOT Analysis of Cold Stone Creamery with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Cold Stone Creamery

Parent Company

Kahala brands




Food & Beverage

Tagline/ Slogan

Because the world deserves a better ice cream


true to the chain's name, the ice cream is blended with those ingredients on a cold stone slab, offers a menu of premium ice cream treats



People who love Ice creams

Target Group

Family , kids , youth , elders


American-based ice cream parlor chain

SWOT Analysis


1. Cold Stone Creamery is a leading franchisor of premium ice cream parlors with a chain of more than 1,500 locations in about 25 countries

2. Strong social media following

3. Customized menu and super premium ice cream

4. Variety of mix-ins available for customers

5. Co-branding Canadian coffee shop Tim Hortons & opened up 100 co-branded stores in USA .This strategic alliance allowed Cold stone to open stores in USA

6. It has also entered in partnership with Kraft foods & Jell-o brands. 7. All ice cream is made in house using natural ingredients and waffle cones and bowls are baked daily


1. There have been allegations by independent franchises that Cold Stone's business practices have put them at a competitive disadvantage. 
2. Intense competition means limited market share and low margins


1. Increase number of franchises for good margins & returns 
2. Increase number of outlets in other geographies


1. Increase in number of competitors with similar value proposition
2. Increase in food regulation standards

3. Seasonality - To drive restaurant sales one has to continuously innovate & offer new exciting products



1. Ben & Jerry

2. International Dairy Queen

3. Dunkin brand group


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