Cold Stone Creamery SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 2531
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SWOT Analysis of Cold Stone Creamery with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Cold Stone Creamery

Parent Company

Kahala brands

Category

Restaurants

Sector

Food & Beverage

Tagline/ Slogan

Because the world deserves a better ice cream

USP

true to the chain's name, the ice cream is blended with those ingredients on a cold stone slab, offers a menu of premium ice cream treats

STP

Segment

People who love Ice creams

Target Group

Family , kids , youth , elders

Positioning

American-based ice cream parlor chain

SWOT Analysis

Strengths

1. Cold Stone Creamery is a leading franchisor of premium ice cream parlors with a chain of more than 1,500 locations in about 25 countries

2. Strong social media following

3. Customized menu and super premium ice cream

4. Variety of mix-ins available for customers

5. Co-branding Canadian coffee shop Tim Hortons & opened up 100 co-branded stores in USA .This strategic alliance allowed Cold stone to open stores in USA

6. It has also entered in partnership with Kraft foods & Jell-o brands. 7. All ice cream is made in house using natural ingredients and waffle cones and bowls are baked daily

Weaknesses

1. There have been allegations by independent franchises that Cold Stone's business practices have put them at a competitive disadvantage. 
2. Intense competition means limited market share and low margins

Opportunities

1. Increase number of franchises for good margins & returns 
2. Increase number of outlets in other geographies

Threats

1. Increase in number of competitors with similar value proposition
2. Increase in food regulation standards

3. Seasonality - To drive restaurant sales one has to continuously innovate & offer new exciting products

Competition

Competitors

1. Ben & Jerry

2. International Dairy Queen

3. Dunkin brand group


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