SWOT Analysis of Huddle House with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
New York-based private-equity firm Sentinel Capital Holdings
Food & Beverage
Any meal any time
24 hour dinner style restaurants, signature Big House breakfasts like Big Bold burgers, Big House sandwich platters at good prices
People who love to huddle out & love casual dining. Mostly based in Southern United states
Targeted towards kids, adults, rich families who love community dining
Positioned as American casual dining restaurant with southern style breakfast, generous hospitality & genuine southern United states spirit
1. In 2001, Huddle House was awarded the "Hot Again" award by Nation's Restaurant News as the #1 revitalized brand in America.
2. It has 350+ restaurants in many states primarily throughout the United States
3. Adheres to its core values of providing great service and serving quality food cooked-to-order at reasonable prices
4. It is open for 24 hrs , so it adds to great convenience
5. Brand is experiencing rapid growth because of its strong hold in the breakfast segment. Freshly prepared breakfast segment isn’t that common
6. Strong franchise network
1. Intense competition means limited market share
3. It is not that well-known brand outside America
1. Frequent product innovation and diversification to address threats of substitute and imitation products and meet changing consumer preferences (joining healthier food bandwagon) 2. Continue franchising to increase its market reach and withstand growing competition, both nationally and internationally. 3. Popularizing the brand into other segments like dinner & lunch
4. Expanding into northern parts of America by opening more locations & into other international geographies
1. Young consumers are highly health conscious 2. Increasing competitors means declining business
3. Food & drug regulations where it will soon become a mandatory rule to reveal the nutrients of the menu. May be that time Huddle will be forced to target low nutrient foods & has to reveal the diet specifications
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