Joes Crab Shack SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 516
Advertisements

SWOT Analysis of Joes Crab Shack with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Joes Crab Shack

Parent Company

Ignite Restaurant Group

Category

Restaurants

Sector

Food & Beverage

Tagline/ Slogan

Peace, love & crabs

USP

crab buckets & stuffed shrimp, plus American comfort dishes.

STP

Segment

People who love pizzas & casual dining out

Target Group

Family , kids , youth , elders

Positioning

American chain of beach-themed seafood casual dining

SWOT Analysis

Strengths

1. High Quality sea food at over 140 locations in US

2. Diverse menu ranging from crabs to shrimp to lobster.

3. Many of the locations are on waterfront property with large patio seating areas, built to resemble an old beachfront property. It gives a perfect shore experience

4. It has a popular gift shop that sells facetious T-shirts which is a popular way to advertise Joe’s seafood choices

5. Immensely popular 100% shore campaign that resonates really well with the consumers.

6. For health conscious customers they have gluten free menu

7. Partnership with different philanthropic organizations like Autism Speaks & No hungry Kid

Weaknesses

1. Seasonality component in sales can affect business operations in long run

2. Intense competition means limited market share

Opportunities

1. It has around 140 locations in US , so there is ample opportunity for growth

2. Target the emerging Asian market

3. More advertising and marketing through TVCs, print and online media

Threats

1. Lot of competitors selling crab related dishes

2. Growing competition from other international & local brands which means threats of declining market share

3. Increasing operating cost (logistics, real estate ) which can decrease the profits

Competition

Competitors

1. Red Lobster

2. Bonefish Grill

3. Long John Silvers



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.