Mazzio’s Italian Eatery SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 497
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SWOT Analysis of Mazzio’s Italian Eatery with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mazzio’s Italian Eatery

Parent Company

Mazzio Corporation

Category

Restaurant

Sector

Food & beverages

Tagline/ Slogan

Italian Eatery

USP

High-quality Italian dining experience at an affordable price. They are known for their Pricebuster pizzas

STP

Segment

People looking for a high quality Italian meal

Target Group

Young couples and family

Positioning

fast-casual Italian food restaurants

SWOT Analysis

Strengths

1. In Mazzio  customers are provided with the convenience of dine-in, carryout, delivery & catering services

2. Wide variety of menu - It has award-winning pizzas, made-to-order pastas, hot toasted sandwiches, fresh specialty salads, appetizers and desserts.

3. Innovative marketing techniques - Attractive gift cards with a bow around it.  So no need of wrapping paper & ribbon

4. Popular schemes on Mazzio’s E club like Birthday, Anniversary coupons, $5 off a $10 Mazzio's purchase just for joining.

5. It also features a variety of appetizers, such as spicy chicken wings, breadsticks, and nachos other than Pizzas , sandwiches, pasta

6. The Mazzio's Italian Eatery Governor's Cup is a popular tournament. The brand connects to its fans in different ways

Weaknesses

1. Most of the outlets are present only in Texas-Oklahoma corridor. Limited presence outside

2. Compared to big players it has less market share

Opportunities

1. It can introduce drinks/mock tails/smoothies which will complement the main course dishes in the menu

2. More stores across US and global tie-ups in emerging economies

Threats

1. Too many competitors in this segment. So it has to bring out innovative dishes to differentiate itself

2. Growing health conscious segment of customers who prefer less of pizzas

Competition

Competitors

1. Domino’s Pizza

2. Godfather Pizza

3. Pizza Hut


The table above concludes the Mazzio’s Italian Eatery SWOT analysis along with its marketing strategy and brand parameters.

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