Seattle’s Best Coffee SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 865
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SWOT Analysis of Seattle’s Best Coffee with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Seattle’s Best Coffee

Parent Company

Starbucks

Category

Restaurants

Sector

Food and Beverages

Tagline/ Slogan

Have it your way. If your way is fast.

USP

Best coffee at affordable price

STP

Segment

Coffee

Target Group

Working Class

Positioning

A very enjoyable coffee experience for all the coffee lovers

SWOT Analysis

Strengths

1. Associated with Starbucks’ brand adds a lot of value
2. Present in many states of USA
3. Excellent financial situation since takeover
4. Mostly coffee lovers among working class people

5. Distribution partnership with Borders’ book store

6. Burger King serves Seattle’s best coffee

Weaknesses

1. Cannibalization with Starbucks can affect brand presence
2. Uneven profitability across regions

Opportunities

1. Expansion into other states of USA and worldwide
2. More branding and advertising activities to increase presence

3. Social media activities and organizing events for youngsters can boost brand image

Threats

1. Intense competition
2. Commodity pressures
3. Coffee loyalists are tough to be swayed from competitor brands

Competition

Competitors

1. Costa Coffee
2. The Coffee Bean
3. Caribou coffee



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