Round Table Pizza SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 405
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SWOT Analysis of Round Table Pizza with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Round Table Pizza

Parent Company

Round Table Pizza

Category

Restaurants

Sector

Food and Beverages

Tagline/ Slogan

The last honest pizza

USP

High quality innovative pizzas

STP

Segment

Pizzas

Target Group

Families with middle and higher income group

Positioning

Freshness, innovation and crave able flavors in everything that is served.

SWOT Analysis

Strengths

1. Present in over 500+ locations across USA
2. Going strong for many years since 1959
3. Innovative range of pizzas with lots of variety
4. Strong following on social network – Facebook and Twitter

5. Strong community involvement and partnership with Make a wish foundation

6. Global expansion in places like Dubai, Bahrain etc have boosted its presence

Weaknesses

1. Lack of online order system available
2. Limited global presence as compared to some other international pizza chains

Opportunities

1. International expansion can boost operations 
2. Acquisitions of smaller brands to strengthen its position
3. Online ordering system for home deliveries

Threats

1. Intense competition can affect business
2. Tastes subject to frequent changes
3. Volatile costs, given the use of fresh ingredients

Competition

Competitors

1. Papa Murphy’s
2. Papa John’s
3. Dominos

4. Pizza Hut



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