Edward’s Food Giant SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 316
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SWOT Analysis of Edward’s Food Giant with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Edward’s Food Giant

Parent Company

Edward’s food giant

Category

Food store

Sector

Retail

USP

Best food for low prices

STP

Segment

Based on income and lifestyles

Target Group

Middle and Upper middle class families who loves food

Positioning

Bring quality food and great service

SWOT Analysis

Strengths

1. Wide range of products offering and different kinds of recipes
2. Excellent brand presence in the state which is established thorough digital media promotions like TV commercials etc
3. Offers excellent coupons discounts which pulls in more customers
4. Entry into online grocery sector and home delivery which give them a competitive advantage

5. Good marketing activities like publishing and distribution of weekly specials which covers wide range of topics about food

6. Good social media presence which would enhance the brand awareness

7. Focuses mainly on delivering great customer service which increases brand image

Weaknesses

1. Less spread across the country and into the global market
2. Intense competition means limited service differentiation and low market share

Opportunities

1. Grow into other grocery sectors and become one stop shop for families
2. Expand into global market and emerging countries in specific
3. Strategic expansion into catering, event planning etc

Threats

1. Increasing demand for one stop shops because of the busy schedules
2. Reduced entry barriers into retail sector

Competition

Competitors

1. Harp’s Market
2. Harvest foods
3. Mac’s fresh market



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