Taco Bueno SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 493
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SWOT Analysis of Taco Bueno with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Taco Bueno

Parent Company

Palladium equity partners

Category

Restaurants

Sector

Food and Beverages

Tagline/ Slogan

It’s more Bueno!

USP

Fresh ingredients and dishes made from scratch

STP

Segment

Mexican food

Target Group

Young people aged 16-25

Positioning

Feel the difference in taste that arises from the use of fresh ingredients made from scratch

SWOT Analysis

Strengths

1. Going strong since 1967
2. 170+ restaurants across USA and over 3500 employees
3. Throwback Thursday promotion a huge hit
4. Buenoheads promotion a huge success

5. Lots of innovations on the menu

6. Online ordering available

7. References in popular TV shows

Weaknesses

1. Intense competition means limited market share
2. Franchise management can be a concern for

Opportunities

1. Expansion into international markets
2. Introduce home delivery
3. Acquisition can boost business operations

Threats

1. Health concerns among consumers
2. High labor intensity means increased variation in service quality across restaurants
3. Lots of substitutes available

Competition

Competitors

1. Del Taco
2. Taco Bell
3. Smokin Joes



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