Swensen’s SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1071
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SWOT Analysis of Swensen’s with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Swensen’s

Parent Company

Swensen’s

Category

Restaurants

Sector

Food and Beverages

Tagline/ Slogan

Happiness never melts

USP

Over 180 flavours of icecream

STP

Segment

Icecreams

Target Group

People of all ages – higher income groups

Positioning

Premium icecream that is all natural

SWOT Analysis

Strengths

1. Going strong since 1948
2. Offers over 180 flavors to its customers
3. 300+ outlets worldwide
4. Featured as a prize in multiple TV contests

5. Featured in Hollywood movies starring Arnold Schwarzenegger

6. Present in the form of both restaurants and parlors

Weaknesses

1. Limited online presence and strong competition from established and local brands
3. Very seasonal business affects profitability

Opportunities

1. Expansion into emerging economies like India and China
2. Acquisitions
3. Building presence online

Threats

1. Threats of substitutes like sweet dishes
2. Unpredictable climate can affect the business
3. Increasing costs

Competition

Competitors

1. Baskin Robbins
2. Ben and Jerry’s
3. Cold Stone



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